5 Effective Ways for Your Mobile App Marketing

Every day you can hear about a new app being launched offering new features to consumers and making their life convenient and easy. If we talk about only Kansas, at present, more than millions of mobile apps are available on the app store providing different services, fun, entertainment, to users. Out of these millions of apps, only a few are able to keep audience hook for long and rest are uninstalled after a few hours or days. Moreover, there are many tools and apps which we don’t even know about. We have no clue that they exist somewhere and offer what services or products or what benefits we can seek from them. Once you plan to build an app for your brand, simply hiring a mobile app development company in Kansas is not enough, you also have to strategize your promotional activities and how you intend to make it reach to the audience. People need to know that your brand exists and you have an app to make their life convenient or fun. Your marketing starts before the launch and continues till the post-launch. In short, there is no full-stop to promote your brand and making it popular amongst the users. We have explained 5 ways to market your mobile app and get the attention of the target audience. Have a look:

Social Media

This one is quite a favourite of many brands as social media platforms allow you to directly connect with the target audience. You can select the users based on their age group, demographical area, preferences and buying habits, jobs and skills, etc. Once you are clear about the audience that you plan to offer your app, start posting pictures and updates, using hashtags relevant to your company. You can approach a Kansas mobile app development company that is proficient not only at creating mobile apps but also promoting it through digital platforms.

In-Store

This is a traditional way of marketing that doesn’t involve online media. We are taking back to your roots when people used to display their pamphlets and banners in the retail stores. If yours is a brand that has a physical location or you can connect with a particular retail store, then put your advertisement there. Ask people to install your app and get free goodies or services from that shop. You can also ask them to give ratings or leave comments in exchange for some gifts.

Influencer

You can connect with an influencer with a huge fan following on his/her social media page to promote your app. Most users tend to use products or shop for things that their favourite celebrities are using or claiming to be the best. So, try to find out someone in your industry or reach out to a known personality to promote your app. Make sure that his/her followers align with your target clients else you might end up wasting your time and money.

Reviews & Ratings

More than 60% of the users download and use an app because it has got 5-star ratings and good reviews. When people see that others are happy with the products and more and more audience are getting attracted to an app, they will certainly use that app. So, you have to post your ratings and good reviews on your website and social media pages to let people know about your happy clients.

Blogging

It’s better to find a mobile app development company in Kansas that also offers promotional services like writing blogs and posting engaging contents to keep the audiences hooked. When users have something interesting to read or get an insight into products through blogs, they see that brand as authentic and reliable. With all the necessary details in front of them, there is hardly any scope to doubt that app or its usability. However, you have to ascertain that you post the blogs and content on famous websites and pages.

When we talk about app promotion, then the sky is the limit. There is nothing called as sufficient, you need to keep putting in efforts even after you get the results. Your motive shouldn’t be restricted to only seeking help from the top mobile app development company but to make it stand out from its competitors using different mediums.

Related post:

Why are React-Native Powered Applications the Future of Mobile App Development?

What are Progressive Web Applications and why they are Getting Popular?

What are the Most Profitable App Revenue Models that You can Use for Your Mobile App?

Visit: Vervelogic

3 Most Successful Gaming Apps of 2019

Searching for best web application solutions is a tedious job. You want an application developed that is not only seamless but should also become famous with time. Reading and research on this topic could prove to be monumental. The biggest challenge is that you have to fight the apps which are already available on app stores, followed by the question that how you could break their loyal user base? But as they say, the best way to learn is to look up to the masters. So here are the top 3 gaming apps which broke all previous records on app stores in 2018, and are expected to repeat the feat in 2019 too, to give you an idea that how your web application should be like.

1. PUBG

Any web application developer or designer team should keep PUBG’s case study on their table while developing their best web application solution. Released initially in December 2017, “PlayerUnknown’s Battlegrounds” has both desktop and smartphone versions. Directed and designed by Brendan Green, PUBG falls into genre Battle Royale, and seeks inspiration from Battle Royal, a 2000 Japnese thriller. Also released for Xbox,Windows, and PlayStation, PUBGLite has 100 million downloads on Play store. The makers of the game released a new update, which is called as “PUBG:Zombie Mode” in February 2019

2. Fortnite

Developed by Epic Games, and released in 2017, Fortnite can be called as the arch-enemy of PUBG. Again a game falling into the genre of Battle Royale, the mission of this game is to fight out with every other competitor to death. The last man standing wins at the end. The game has three versions:

Fortnite: Save the World

Where you have to shoot-to-kill and save your self-build fortifications from zombies. Users have to participate in a team of four

Fortnite Battle Royale

Again a free to play game, 100 players have to fight to the last man standing.

Fortnite:Creative

Where players could create their own worlds and arenas. While the two before it had their fair share of success, Battle Royale became a roaring one, receiving a player base of 125 million within a year of its release.

3. Ark: Survival Evolved

Called famously as ARK, “Survival evolved” is an action-adventure and survival based game, released for Android and iOS on 14 June 2018. The game revolves around fighting and taming 80+ dangerous dinosaurs. Developed on Unreal Engine 4, Ark was released for multiple platforms like Linux, PC, macOS, PS4, XBO, and Nintendo Switch. The gameplay undergoes through a dynamic day-night cycle and has a virtual area around 48 km2 in size.

ARK has received 1M+ downloads on the play store. The game could prove to be an ideal case if you desire to develop the classical action adventure FPS best web application solution.

What makes ARK interesting is the resemblance of its characters to “real life”. During gameplay, players have to pay attention to various trackers, which show the bodily conditions of their virtual players. The various meters show a character’s health, stamina, oxygen, hunger, thirst, and maximum permissible weight which they could carry.

more info: Vervelogic

Related post:

What All Challenges You Can Face While Developing Game In Android Platform?
Important Things to Consider While Developing A Mobile App
Top 4 Benefits of Using Mobile App for Your Business

vervelogic

5 Effective Ways for Your Mobile App Marketing

3 Most Successful Gaming Apps of 2019